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Challenger


Hi Team!

I realised this got stuck in my outbox as I was giving my computer a much-needed software update! Alas, I was trying to be technologically up-to-date & give my computer some love, but it turned around and bit me on the hard drive.

Technology can be both your friend and your foe! I know it’s good to keep your friends close and your enemies closer, but most importantly it’s best to keep Steve on speed-dial. 

Anyhow… I hope everyone’s flying through a brilliant week. No matter how you do it, you owe it to yourself to do a 180 every once in a while. Keeps you agile & able to maintain your footing when life throws you off-balance. 

“You’re never more alive than when things get turned upside down." 

One of my favourite yoga poses is the headstand. Usually, I’m terrible at it. But I love it. And when I do manage to catch that momentary stillness, and satisfying equilibrium of inverting my world against natural gravity, it’s exhilarating.

We naturally crave progress. If I slip out of practice of turning myself upside down every so often, my foundation becomes wobbly, and I physically feel the lack of the challenging practise. My frame of reference never changes for a few minutes every day. My resolve to try it again tomorrow, weakens. 

Why allow yourself to get stuck in a pattern that flattens your initiative; why blandly watch as your creativity wilts away? Take some time every once in a while to hop outside your lines and flip your perspective. A way of thinking you’ve become accustomed to could be limiting you. That setback could be a good opportunity to choose a different route. That game changer could be a watershed moment.

Plus, ya might learn a few tricks to slip up your sleeve on the way.

One of the many natural beauties of New Zealand is the sweet space to pursue opportunity, as well as an invigorating attitude to do more with less. A vision we hold at Lewis Road, and a principle that has sprouted other like-minded Kiwi initiatives as well. There's an outstanding simplicity of cultivating value in its raw form. The task is to remind each other that we can do it together.  

"New Zealand has become a melting pot of challenger brands which all aspire to continue to promote NZ as a forward thinking country; a challenger country.” 

We thrive in this land in which young brands are keen to collaborate, inspire, and keep invigorating the spirit of NZ as a platform for the future. This article explores NZ's pioneering nature & is penned by one of LRC’s very first team members, Suzie: http://thechallengerproject.com/blog/2016/new-zealand-challenger-brands.

Our values are clear and simple. Our team is driven bold. The world stage is our red carpet, and boy do we have a winning line up.

Also, check out Peter’s latest blog post on why New Zealand should go PKE Free - a revolutionary thought we've thus planted in today's commoditised agricultural landscape: http://lewisroadcreamery.co.nz/the-lewis-road-story/our-blog/.

The grass isn’t always greener on the other side. The grass is greener where you water it. And the grass is definitely greener on New Zealand farms.

Play the architect that is given the task of building the absurd. What can you get away with? 

“It’s never too late to start over. if you weren’t happy with yesterday, try something different today. Don’t stay stuck. Do better.”

Tomorrow's where we're headed!